01
Templates converge
Platform themes optimise for breadth of features, which is why so many stores look and behave identically regardless of brand.
Industry
E-commerce & Retail
Direct-to-consumer storefronts, manufacturer catalogues and regional platform themes — where template sameness and page weight both cost margin.
- Sector
- E-commerce & retail
- Projects delivered
- 1 systems
- Pressures
- 4 core constraints
- Capabilities
- 3 disciplines
Sector Delivery Scope
4 Specialized Systems
Featured Sector Deployment
Art Packaging
Manufacturer product catalogue
Egypt● Live Platform
Architectural Modules
- Custom storefronts
- Cart, checkout and account flows
- Merchant tooling
Operational Constraints
What makes e-commerce & retail hard.
Storefronts that can afford to look like the brand
02
Page weight is a tax
Every tracking script, carousel and unused component is paid for in conversion on mobile, where most of the traffic is.
03
Buyers specify, not browse
In B2B and manufacturing, the buyer arrives with a specification. A photo gallery cannot answer whether the factory can produce it.
04
Editing happens far more than building
A storefront is changed every week. Structure has to survive constant editing without decaying into inconsistency.
Architecture & Systems
The systems that answer those pressures.
System 01PRODUCTION SCOPE
Custom storefronts
Headless or platform-native storefronts designed from a documented design system rather than a template.
System 02PRODUCTION SCOPE
Cart, checkout and account flows
Purchase paths short enough to complete one-handed, with real validation and real failure states.
System 03PRODUCTION SCOPE
Merchant tooling
Content and catalogue administration the client's own team can operate confidently.
System 04PRODUCTION SCOPE
Platform theme development
Themes built against a platform's supported rendering model — including Salla's theme engine.
Method
Five phases, adapted to the sector's risk.
- 01
Phase 01: Diagnose
1 — 2 weeksWe look at the actual system, the actual data and the actual workflow before proposing anything. Output is a written assessment: where the constraint really is, what it costs you today, and the options ranked by cost and risk.
Outputs
4 deliverables- Technical and process assessment
- Constraint identified and quantified
- Options with cost, timeline and risk
- A recommendation we are willing to defend
- 02
Phase 02: Architect
1 — 3 weeksDomain model, route and data architecture, integration boundaries and non-functional requirements agreed in writing. This is the cheapest place to be wrong, so we spend the time here rather than discovering it in month four.
Outputs
4 deliverables- Domain and data model
- Architecture decision record
- Integration and API contracts
- Performance budget and acceptance criteria
- 03
Phase 03: Build
4 — 16 weeksTwo-week cycles against a live environment you can open at any time. No screenshot theatre — you review working software with realistic data, and priorities can be reordered between cycles.
Outputs
4 deliverables- Working software every two weeks
- Live staging environment from week one
- Cycle reviews with a written summary
- Visible backlog with priority agreed with you
- 04
Phase 04: Harden
1 — 3 weeksThe unglamorous work that decides whether launch is calm: permissions reviewed, error paths exercised, performance measured against the budget, migrations rehearsed and reversed.
Outputs
4 deliverables- Security and permission review
- Performance and load verification
- Migration rehearsal with rollback
- Monitoring, alerting and error tracking
- 05
Phase 05: Operate
OngoingLaunch is a checkpoint, not an ending. Under a retainer we watch real traffic, fix what the data exposes, and keep shipping the next increment of value.
Outputs
4 deliverables- Production monitoring and incident response
- Iteration on measured behaviour
- Documentation kept current
- Handover to your team whenever you choose