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Web development
Server-rendered web platforms built for two audiences at once: the person deciding whether to trust you in the first three seconds, and the crawler deciding whether to show you at all. Catalogue sites, marketing platforms and public-facing product surfaces.
Discipline Scope
3 Architecture Pillars
Core Pillars
Architecture Pillars
Search is a product requirement, not a phase-two task. Structure is decided before the first component is written.
Every page has one job. We design the path to that job and measure whether it survives contact with real traffic.
Sites are edited far more often than they are built. We optimise for the tenth change, not the first.
Deliverables
Concrete artefacts handed over with the repository.
Process
We map the business model, the buyer, the competitors and the current data, then agree what the site has to move. No design until we agree on the number.
Route structure, content model, rendering strategy and performance budget are decided and written down before build. Cheap to change now, expensive later.
Component-driven development with a live preview environment from the first week, so you review the real thing rather than a screenshot.
We ship, then watch real traffic and fix what the data says is broken — not what we assumed on day one.
Evidence
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