01
Bookings live in messages
When scheduling runs on WhatsApp, cancellations are invisible, no-shows go unrecorded, and utilisation cannot be measured.
Industry
Health, Wellness & Fitness
Studios, clinics and fitness operators. The business is capacity-constrained, which means the software that matters is the software that shows you where capacity is being wasted.
- Sector
- Health & wellness
- Projects delivered
- 2 systems
- Pressures
- 4 core constraints
- Capabilities
- 3 disciplines
Sector Delivery Scope
4 Specialized Systems
Featured Sector Deployment
Fzah
Wellness & fitness booking
MENA● Live Platform
Architectural Modules
- Scheduling and booking
- Attendance and check-in
- Client accounts and memberships
Operational Constraints
What makes health & wellness hard.
Scheduling, attendance and the utilisation you cannot see
02
Instructors are the calendar
Schedules exist in individual heads. Cover, substitution and room conflicts become daily manual problems.
03
No-shows are the margin
In a capacity business, an empty slot is unrecoverable revenue. Unless it is measured, it cannot be reduced.
04
Marketing runs through the same pages
Studios sell through their own content, so a separate CMS doubles the cost of every change.
Architecture & Systems
The systems that answer those pressures.
System 01PRODUCTION SCOPE
Scheduling and booking
Sessions as the core domain object, with instructor assignment, capacity and conflict handling.
System 02PRODUCTION SCOPE
Attendance and check-in
QR and manual check-in tied to bookings, so attendance and no-shows are recorded rather than approximated.
System 03PRODUCTION SCOPE
Client accounts and memberships
Packages, credits and renewal states that reconcile with what was actually attended.
System 04PRODUCTION SCOPE
Content and instructor pages
Authoring built into the same application, so marketing does not need a second system.
Proof
Delivered in health & wellness.
Method
Five phases, adapted to the sector's risk.
- 01
Phase 01: Diagnose
1 — 2 weeksWe look at the actual system, the actual data and the actual workflow before proposing anything. Output is a written assessment: where the constraint really is, what it costs you today, and the options ranked by cost and risk.
Outputs
4 deliverables- Technical and process assessment
- Constraint identified and quantified
- Options with cost, timeline and risk
- A recommendation we are willing to defend
- 02
Phase 02: Architect
1 — 3 weeksDomain model, route and data architecture, integration boundaries and non-functional requirements agreed in writing. This is the cheapest place to be wrong, so we spend the time here rather than discovering it in month four.
Outputs
4 deliverables- Domain and data model
- Architecture decision record
- Integration and API contracts
- Performance budget and acceptance criteria
- 03
Phase 03: Build
4 — 16 weeksTwo-week cycles against a live environment you can open at any time. No screenshot theatre — you review working software with realistic data, and priorities can be reordered between cycles.
Outputs
4 deliverables- Working software every two weeks
- Live staging environment from week one
- Cycle reviews with a written summary
- Visible backlog with priority agreed with you
- 04
Phase 04: Harden
1 — 3 weeksThe unglamorous work that decides whether launch is calm: permissions reviewed, error paths exercised, performance measured against the budget, migrations rehearsed and reversed.
Outputs
4 deliverables- Security and permission review
- Performance and load verification
- Migration rehearsal with rollback
- Monitoring, alerting and error tracking
- 05
Phase 05: Operate
OngoingLaunch is a checkpoint, not an ending. Under a retainer we watch real traffic, fix what the data exposes, and keep shipping the next increment of value.
Outputs
4 deliverables- Production monitoring and incident response
- Iteration on measured behaviour
- Documentation kept current
- Handover to your team whenever you choose