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Performance & SEO
The unglamorous work that decides whether the rest of the site ever gets seen: Core Web Vitals, render strategy, structured data, indexation and the measurement that proves what changed. On a real export catalogue, the largest gains came from moving listing data to the server and fixing image delivery — and both were measured before and after rather than assumed.
Discipline Scope
3 Architecture Pillars
Core Pillars
Architecture Pillars
Most sites do not have a performance problem. They have one specific bottleneck that a generic audit obscures.
Indexation problems are almost always architecture problems.
A performance project without before-and-after measurement is an opinion.
Deliverables
Concrete artefacts handed over with the repository.
Process
We capture real field data and a lab baseline first. Without it, you cannot tell improvement from noise.
We identify what specifically is costing time or rankings — a render strategy, a bundle, a third-party script, a canonical error — rather than producing a generic score.
We implement the changes that matter, in order of impact per unit of risk, verifying against the baseline after each.
Monitoring is left in place so the site cannot quietly regress, with a written before-and-after account of what moved.
Evidence
Showing 6 of 7 systems in this discipline · see the full portfolio
Questions
