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SaaS & Startups•In production

CRM

Customer and pipeline workspace

Client
CRM
Period

2026 — present

Region

MENA

Core Architecture

React • TypeScript • Tailwind CSS

https://crm.internal.ressan.ventures
CRM — Customer and pipeline workspace
Case Study

A customizable CRM that holds customer records, sales pipelines and daily activity in one workspace, from first contact through ongoing support.

Ressan's role

Full-stack product engineering

System state

In production · running now

What was built

  • Customer record screens with configurable fields and layouts
  • Sales pipelines with customizable stages and deal probabilities
  • Workflow automation, assignment rules and approval flows
  • Calendars, activity reminders and team work queues
  • Teamspaces with permissions and access controls
  • Data-import flows and connected customer-support records

Evidence

No sourced metric on this project.

We shipped this system, but we do not have a measurement we can attribute to it. Rather than estimate a percentage, here is the scope in full — which is a claim you can check with the client.

Delivered

2026 — present

Engagement window recorded for this system.

Surface area

6 modules

Distinct things built, listed on this page.

Stack

13 technologies

Taken from the project's own dependency manifest.

01

The problem

Sales teams need one view of their customers, and a consistent way to manage follow-ups, ownership and the processes around a deal.

02

The approach

Built a workspace that adapts to each team's data and workflows, connecting customer records, sales activity and automation instead of keeping them in separate tools.

03

The outcome

A single workspace for customer records, sales activity and the processes a team actually runs.

Technology

The stack as shipped.

  • React
  • TypeScript
  • Tailwind CSS
  • TanStack Query
  • Zustand
  • Nx
  • Vite
  • C#
  • .NET 10
  • PostgreSQL
  • Redis
  • Kafka
  • Docker